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The Yellow Brick Road of Leadership
This paper demonstrates that the discipline of leading people to successful ends requires a unique combination of knowledge, skills, and abilities. The author examines leadership through the lens of L. Frank Baum’s ‘The ...
Utilizing Transformational and Spiritual Leadership Theory to Raise Employee Engagement
Employee engagement is critical to high performing organizations. Employee engagement starts with the leader. Therefore, a plan to increase employee engagement must start with the leadership team. The purpose of this paper ...
Building Better Organizational Rebrands: Exploring the Employee Viewpoint
Organizational brands can be powerful, and it is risky to rebrand and potentially alienate stakeholders with a change (Abramovich, 2014). Yet, despite its high failure rate and cost, rebranding has become commonplace (Zhao, ...