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Building Better Organizational Rebrands: Exploring the Employee Viewpoint
Organizational brands can be powerful, and it is risky to rebrand and potentially alienate stakeholders with a change (Abramovich, 2014). Yet, despite its high failure rate and cost, rebranding has become commonplace (Zhao, ...
Integrating an innovative organizational culture with cultural intelligence in multicultural teams: A case study of an international student team
Addressing innovation and multicultural teams separately is no longer an option for companies since both are essential for a company to stay competitive and thrive. Although studies such as Cox, Lobel, and McLeod (1991) ...
Mitigating perceived external export barriers for small and medium-sized enterprises that sell and manufacture "Made in the USA" consumer apparel products in Washington State
The rapid decline of the U.S. apparel industry has not gone unnoticed by U.S. politicians and decision-makers, yet the vertical disintegration of apparel manufacturing is still commonplace in America. Robock (1993) and ...