Now showing items 1-2 of 2
Building Better Organizational Rebrands: Exploring the Employee Viewpoint
Organizational brands can be powerful, and it is risky to rebrand and potentially alienate stakeholders with a change (Abramovich, 2014). Yet, despite its high failure rate and cost, rebranding has become commonplace (Zhao, ...
Integrating an innovative organizational culture with cultural intelligence in multicultural teams: A case study of an international student team
Addressing innovation and multicultural teams separately is no longer an option for companies since both are essential for a company to stay competitive and thrive. Although studies such as Cox, Lobel, and McLeod (1991) ...