Socially and Environmentally Responsible Leadership
Kirstein, Kurt D
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To address increasing calls from stakeholders of all types, companies need to infuse social and environmental responsibility into their missions and strategies. More commonly referred to as corporate social responsibility (CSR), these actions help an organization ensure a more balanced approach toward meeting the needs of all stakeholders. Higher education institutions have an important role to play when preparing future business leaders to face unprecedented challenges in a new global business environment. An effective approach for teaching CSR to business students consists of five parts: (a) examining ethical models to clarify the relationship between an organization and its stakeholders; (b) creating a sense of urgency regarding the impacts of business on society and the environment; (c) identifying and managing stakeholders; (d) implementing triple bottom-line (TBL) leadership; and (e) infusing CSR directly into an organization’s strategy at the time that it is drafted to ensure that all operational and tactical actions are driven from a plan that has CSR at its core.