The Effects of Mass Media and Technological Advancement on Evolving Gender Identities

Abstract

Gender identity definitions are evolving faster than ever before with the advent of technological advancement that mass media both constructs and reflects the discourses, interests and thirst for knowledge in informing individuals on how to perform their respective genders, and what choices are now becoming available to them with mixed messages in media. Using a Social Cognitive Theory framework, studies and discourses are examined in light of the unchartered territories and spaces that are being co-constructed as individuals exchange, challenge and engage in messages that inform social norms and their gender performances. Due to the significance of having a coherent sense of Self, mental health practitioners should be aware of the changing needs of this tech-savvy generation that will be facing challenges in developing their gendered selves.