Facebook Groups and Pages Integration in the Higher Ed Classroom

Abstract

Social media use has grown in the past five years, with most users engaging several times per week. In this paper, the potential impact of Facebook Pages and Groups on learner retention, sense of community, and relationship building is analyzed. Best practices for professors and administrators to use Facebook for the purposes of building a sense of community, sharing information and networking, and maintaining a positive relationship between students, administrators, and instructors in the online classroom are examined.