Man, You Should See a Therapist: A Quasi-Experimental Research Proposal to Increase Men's Engagement with Mental Health Help-Seeking Behavior using Masculine-Oriented Brochures

Abstract

This paper seeks to understand reasons for men's underutilization of counseling through the theoretical lens of Connell's (1995) hegemonic masculinity. My hypothesis is that due to the adherence to Western society's dominant masculine traits, men avoid seeking psychotherapeutic help for fear of threatening their masculinity. Following an exploration of key definitions associated with masculinity and a review of existing literature on the relationship between masculinity and mental health help-seeking attitudes/behaviour, I will present a research proposal for a quasi-experimental study using brochures that appeal to men that could be a possible strategy to increase men's participation in therapy. Suggestions for further study will follow.